Robert Redford +Isabella Rossellini+ green movement = Kama Sutra for insects on YouTube
If you wonder how this marvel of modern math became a reason for me to resume my blogging activity, it’s simple: Given my startup I try to understand advertising.
Now that I really confused my (few) readers, let me explain...
I can’t pretend I understand showbiz but, regardless of the actual message or entertainment quality of the 8 clips done by Rossellini for the Sundance institute, I found a business lesson behind that story:
First, I think it is a brilliant use of buzz words: the movies are titled “Green Porno” How perfect is that? Two powerful words that sell on their own and intrigue when put together.
Secondly, it’s about embracing the change: Just like music stars have done it with video clips, Redford and Rossellini are using the internet to strengthen their “personal brand equity”. Ink flows and links are exchanged, all putting their name in the spot light.
These “ads for Sundancechannel.com”, get some traffic and press coverage but how all this generates more “green” (money or minds) is still unclear to me. Maybe that’s not what’s important after all, maybe what is important is the recognition that Youtube has more traffic than TV and that, therefore, it is a better advertising channel…
Now that this truly extraordinary event has confirmed that internet is the place to advertise (and shown the current limitation of traffic monetization), I have even more reasons to go back to my start up and see if I too can get people to embrace the change…
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