Friday, March 14, 2008

400 competitors...

Competitive landscapes...
Part of the reason I am so optimistic about my project is that the European market is, in general, trailing behind the US in terms of mortgage distribution and use of internet. I was talking yesterday with the founder of a company, based in California, who has developed capabilities similar to some of the capabilities I plan to build. During the conversation he mentioned that he had, in the US, 400 competitors. He also mentioned that he recently started to export his technology to 2 other non European countries and found... 0 competitor.

In Europe, the number is not 0 but it certainly is not much more... now more than ever I believe that I need to find some horsepower to get the project off the ground quickly, thinking scale and reach from day one before 400 others do.

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