According to OJOinternet, the e-commerce in Spain increased by 47% in 2007 and half of the revenue went to Spanish companies. According to the same article, revenues reached €938 Million between April and July 2007.
If we assumed that the average transaction is worth €100, this would mean that every calendar day, 77,307 Spanish consumers complete a transaction online. That's great news but it also shows tremendous opportunities ahead. Indeed, in the last 2 years, there has been an estimated 7 million high speed internet lines installed in Spain so, even if we assumed that all of this was B2C, it would still equate to only 1% of the people with high speed connections.
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